Free course · Lesson 5 of 8

Create listings that get found and convert

A listing has two audiences: eBay's search engine and the person scrolling results. Win the first to get seen, win the second to get paid.

Titles

Use the full 80 characters when it helps. Lead with brand and product name, then the details a buyer searches for (size, color, model number).
Skip filler words and symbols. "L@@K FAST SHIP!!!" hurts you.
Match how buyers actually search. See writing titles that rank.

Photos

Clear, bright, multiple angles. Don't use images with watermarks or text overlays that aren't yours. Use the product photos you have rights to use.

Item specifics

Fill in every attribute eBay offers: brand, model, color, size, material, UPC. These feed eBay's filters, and listings missing them get filtered out of results buyers narrowed by.

Description

Describe the item accurately, including what is and is not included.
Don't promise specifics you can't control (exact delivery date, for example).
Make sure the description matches the Amazon listing exactly. Mismatches are the root of most "not as described" cases. See item not as described.

Handling time and shipping

Set a handling time you can meet even on a bad day. A short promise you miss is worse than a slightly longer promise you keep. Handling time vs delivery estimate explains the difference.

Synked helps here: listing creation pulls the Amazon details, maps item specifics and drafts the title and description so you review instead of retyping.