How to Write eBay Titles That Rank (and Sell)

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On eBay, the title is the single biggest lever for being found. A buyer types four or five words; your title either contains them or it doesn't.

A structure that works

Brand + product name + key attributes + model/size/color. Example: "Anker 20000mAh Portable Charger USB-C Power Bank PowerCore Black". That ordering puts the most-searched words first.

Rules of thumb

• Use the space. You have 80 characters; use most of them with words buyers actually type.
• Be specific. Model numbers, sizes and compatibility beat adjectives.
• No filler. "Great!" "Wow!" "Fast shipping" waste characters and can look spammy.
• Mirror search behavior. Look at autocomplete suggestions and at titles of items that sold.
• Don't misstate. Don't name a brand the item isn't. That's a policy problem, not an SEO trick.

Beyond the title

Complete item specifics, good photos and a competitive price all influence ranking too. See why dropshipped listings don't appear in search and Lesson 5.